Solution: Redesign existing landing page UI by organizing content into key value proposition placement, clearer navigations structure for quickly accessing core site content and to seamlessly move users into a new search flow experience.
Lead the team in implementing a formal design process with clear Design Strategy as a success barometer to remain "outcome focused".
Centering the product team around who our users are and build an empathy with them.
Customer interviews and surveys for feedback
Completed in collaboration with the development team. They were typically drafted at the wireframe-level, refined in visual design, and tweaked again during development. Here's an example of some of these UI components in the high-fidelity stage.
I focused largely on Interaction Design and the Design System.
With the intent of guiding the customer to sign-up and speak with our team we'd explored many visual flows to help inform and simplify the process.
Walking through many of these ideas through iterative collaboration with stakeholders informed the content, marketing strategy and maintained support of the design strategy .
With our goal on intuitive usability we delivered a more user predictive structure in the interaction flow. The result best addresses both the business strategy of engaging the user to sign-up as well as meeting the user's need to smoothly move into the search experience.
I designed an interactive Linear Narrative. Learn by doing—a way to effectively communicate available content interactivity and functional familiarity to the user as they are guided into the new Search context.
Initializing a fast capture method on where the customer may be at contextually in the journey.